Our Client is a global company in IT field

Marketing;IT - Software

As Information Worker Product Marketing Manager, the jobholder will cover the following duties and responsibilities:
The Information Worker Product Manager is responsible for the subsidiary revenue and P&L performance for the Information Worker (IW) Business Group. The Product Manager understands, coordinates, and makes trade-offs across all elements comprising the BG’s P&L to include marketing, special sales, technical sales, partners and services. This person is recognized internally and externally as a Business leader and expert with the Information Worker market.
1. Business and marketing leadership: responsible for current revenue performance as well as long-term success of the IW business group within Vietnam. During planning and regular reviews, the PM initiates and negotiates resource trade-offs and investment areas with segment leads and the BMO to achieve performance goals. 
2. Functional marketing leadership: Day-to-day, the PM directs and leads IW-specific Customer Campaigns, marketing activities, and competitive campaigns; handles customer escalations; and delivers product and campaign feedback to Redmond. The role is also responsible for end-to-end community ownership for influential end-users. 
• Responsible to initiate, develop and drive short, medium and long-term Revenue, Profit Growth and investment plans
• Accountable to lead and drive IW-related Customer campaigns and Product launches 
• Accountable for overall IW Fiscal Year Business Results and Performance (Revenue; Market Share; Satisfaction) 
• Budget responsibility for : IW Operating Expenses; BG Mkt + BG Biff
• Responsibility to influence Corp Product Planning, Development and Product Quality
3. Drives and influences subsidiary revenue and P&L performance as well as long-term success within country for the IW BG:
• Works with sales segment leads to agree on segment revenue targets and cost of sales (i.e., anticipated participation of TS and SS resources lowers or raised cost of sales).
• Assists GM and BMO in determining resource levels by managing revenue and costs for their BG.
• Determines optimal overall allocation of dedicated BG resources (e.g., marketing funds, dedicated BG Sales specialist headcount, Bif).
• Orchestrates TS and SS to guarantee their tight integration into the sales process for high priority opportunities. Co-accountability for Performance of BG Specialist Sales force (Pipeline Health, Win Ratio, People Quality)
4. Directs and leads strategy for IW-owned marketing activities and customer campaigns within the guidance provided by corporate BG executives and customer campaign owners:
• Recommends campaign prioritization to the BMO and GM based upon a firm understanding of the local market needs and opportunity size.
• Adapts WW Customer Campaigns and audience programs to fulfill local market needs and overcome subsidiary specific marketing challenges (e.g., messaging, media mix).
• Manage marketing and other budgets to plan.
• Lead virtual team to orchestrate successful campaign(s)/ product launch(es) including: internal awareness/excitement/training, content for external training (e.g., partner/channel), product revenue forecasting and budgeting, roll-up of marketing launch budget, PR lead, product messaging & positioning, product and offer localization, product evangelist.
5. Be the internal and external spokesperson for Information Worker products and their value propositions
• Engage in personal continuous improvement and technical education, with the goal of developing competency about technical and business value of the respective product.
• Serve as the internal and external spokesperson in multiplying vehicles such as PR/Event Delivery/Evangelism for the relevant product(s) solution(s), campaign(s) and the respective value proposition(s). External events include press initiatives, public relations, seminars and solutions briefings, and high profile trade/industry events.
• Support the sales force on strategic sales calls, in customer briefings & and ensure sales readiness around the relevant product(s), solution(s), campaign(s). 
• Understand how product(s) are licensed and recommend and communicate relevant changes/revisions to key stakeholders as required
• Work with regional market intelligence manager to continuously monitor, analyze and update the company’s perspectives on the market, competitors, & customers as they relate to the Information Worker business.
• Using primary (e.g., commissioned research) or 3rd party research (e.g. IDC, Gartner Reports), monitor, analyze & report on relevant competitor(s), customer & market data, providing insights on strategic impact of competitive actions and customer & market trends. 
• Provide and present revenue forecasting and analysis for the relevant product(s) on a monthly basis as part of the ROB.
• Actively contribute data, analysis, and strategic insights on relevant products(s), competitor(s) during mid-year review and fiscal year planning process (e.g. product/solution state of the union).
• Identify local market opportunities and develop business cases to exploit them.
6. Other Areas of Responsibilities:
• Displays the ability to maintain a dual focus on visionary emerging products such as InfoPath, Visio, and Project while simultaneously convincing existing customers of the need to upgrade stable office offerings (e.g., from Office 2003 to Office 2007).
• Can successfully communicate the company’s business value proposition to functional business owners rather than the company’s technical specifications (e.g, value of the company’s process flows associated with Visio).
• Develops a broad understanding of the dangers of anti-piracy and works closely with anti-piracy specialists to lower illicit use the company’s client-based intellectual property.
• Identifies, develops, and executes overall strategy for competing against competitors increasingly pitching a value proposition of reduced office-like functionality in return for a similar reduction in price

Years of experience:  5 year(s) 
Minimum career level:  Manager 
Minimum education level:  Bachelors 

Our Client is looking for high qualified candidates with skills and qualifications as bellows:
• Minimum 5-8 years of practical experience in product marketing 
• Degree in business or any relevant discipline, Master’s Degree preferred
• Formal training in project management preferred
• Confident and assertive
• Analytical and action-oriented entrepreneurial
  

Competitive

Navigos Group is Vietnam’s leading and largest recruiting and integrated human resource solutions provider. We offer a complete portfolio of HR services, including:

Executive Search & Selection 
HR Advisory Services – HR Consulting, Temporary Staffing, and Research (Salary Survey) 
Training Services 
Online Recruitment – www.VietnamWorks.com 
Print Advertising for jobs and education 
Navigos Group was founded in 2002 with the mission to help businesses manage their most important strategic asset – PEOPLE. We emphasize quality, client service and integrity, and bring valuable, practical results to every assignment.

Navigos Group has over 230 employees and offices in Ho Chi Minh City and Hanoi.